Real results from real businesses.
The results below come from connecting bookings, rentals, the register, staff workflows and reporting. We added acquisition once those systems could keep up with demand.
- Avg ROAS · 3 years
- 533%
- Peak season ROAS
- 1,200%
- Tracked leads · 12 mo
- 100+
Case studies
Three engagements, documented.
Each study names the client, the work, and the numbers. Where the business is still live, it links to a site you can visit.
Tours, rentals & activities
Big Sur Adventures
bikebigsur.comChallenge
An e-bike rental, tour and retail operator with several locations with a seasonal team, where the booking system, the schedule, the register and the inbox each held a piece of the day and staff carried the pieces between them by hand. Plus two growth needs: in-market booking demand for bikebigsur.com, and an online sales channel for inventory.
Solution
The operating layer first: a redesigned walk-in rental workflow, staff tools, an analytics migration, and a custom Shopify storefront at bikebigsur.store connected to real inventory. Then, on top of a system that could answer what they brought in, three years of Google Ads management targeting local and traveler searches with high intent.
Artisan Crafts
Big Sur Artisans
Challenge
A one-year pop-up shop needed an online presence fast enough to matter within its limited sales window.
Solution
We designed and launched a brand-focused, mobile-optimized e-commerce store on a compressed timeline, so the shop could sell online for as much of its run as possible.
Automotive Services
Javier Auto Services
javierautoservices.comChallenge
The shop relied entirely on word-of-mouth referrals and needed a more consistent, measurable flow of new leads.
Solution
We built a professional website with local SEO and lead-capture forms, giving the business a steady, tracked channel for new work.
Results & systems
Revenue systems built from real operating experience.
We've helped run the systems behind a local business: ads, bookings, inventory, staff workflows, and reporting. That operating experience is what The Flight Plan is built on: Diagnose the operation, implement the operating layer, then keep it running and growing.
Supported annual growth for an e-bike rental and tour company with several locations across marketing, sales, and operations.
Redesigned a walk-in rental workflow for less manual work, better coordination across locations.
Migrated tracking from Universal Analytics and built reporting workflows owners actually use.
Shopify
E-commerce buildouts
Launched and managed storefronts connected to real inventory, fulfillment, and local retail.
Custom
Register, manifest & connected workflows
A point of sale with work orders and serialized inventory, a staff manifest fed by the booking platform, and the hosted workflows that keep scheduling, payroll, ads and email in step. Built around real operations and used daily.
How we work
How we achieve these results.
A free fit call and first read, then three phases: Diagnose the operation, implement the operating layer, then keep it running and growing.
- 00
Fit call and first read
A free 20-minute call on how a booking moves through your business, then a written first read within 2 business days. If there's a credible fit, we define the diagnostic scope.
20 minutes · free
- 01
Operations Diagnostic
We map each booking from inquiry through check-in, staffing, payroll and reporting. We put hours and dollars on every handoff and deliver a clearly scoped build plan with a fixed quote. Yours to keep either way.
10 business days
- 02
Operations OS Implementation
We connect the systems you approve, build the staff workspace where the handoffs leak, train your team on the new operating process, and document everything in plain language. Changes land in stages your team can absorb, never during peak season.
4 to 10 weeks
- 03
Care & Growth
After handoff, we can host and monitor the system, ship small changes, and send the monthly report. Once the business can respond consistently, targeted Google Ads and conversion pages are available as an optional service.
Monthly, after handoff
The same process is where every engagement starts.