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Systems for businesses that run on bookingsLicense · 04107704
Phase 03 · Paid advertising

Acquisition, once your business can respond.

Google Ads management and measurement form the final layer of the system, never the first. One plan, one platform, a flat monthly fee until your budget outgrows it, and the media budget goes to Google untouched.

Advertising usually starts after a workflow build, or on its own for businesses that already answer every inquiry consistently. If follow up is the leak, we will say so and point you at a workflow pilot instead.

The plan

One plan. One fee rule.

$750 a month for one platform, covering up to $5,000 of monthly ad spend. Above that you pay the greater of $750 or 15% of spend. 90 day initial term while campaigns find their footing, then month to month.

One plan
Capture

PPC Management

One platform, managed every week, reported every month.

$750/mo
covers up to $5,000 of monthly ad spend
  • Google Ads management (Search and local)
  • Keyword research, campaign build and ad copy in the setup
  • Conversion and call tracking
  • Weekly bid and budget work
  • Monthly report in plain language

Covers up to $5,000 of monthly ad spend. Above that, the greater of $750 or 15% of spend.

Talk about advertising on a consultation
Before the first click

Setup, one time

Strategy, keyword research, the campaign build, ad copy and conversion tracking, done before any budget is spent.

$750 to $1,500
usually quoted at $1,000, confirmed before we start
How the monthly fee works
Flat $750 a month while your ad spend stays at or under $5,000. Above that, the greater of $750 or 15% of spend. Your budget is paid to Google directly and never marked up.
Need a page for the ads to land on?
A conversion page is scoped as a Standard Workflow Build, from $1,250, so it is tracked and tested like everything else we build.
Term
Minimum ad spend $1,000 a month. 90 day initial term, then month to month.
Estimate your monthly fee
$1K min$20K

Your ad budget goes 100% to Google. Our fee is the only thing we bill: $750 a month up to $5,000 of spend, then the greater of $750 or 15% of spend.

PPC Management fee vs ad spend$750/mo
Management fee
$750
per month
Set by
Flat fee
spend within $5k
To Google
$2,500
no markup
No markup on ad spend. You pay Google directly; we never touch it.
$1,000/mo minimum ad spend to start.
90 day initial term, long enough for the data to mean something, then month to month.
Setup is one time, $750 to $1,500, usually quoted at $1,000.

Why ads come last

Ads pay when the process behind them can convert.

We managed three years of Google Ads for a tour and rental operator with several locations at a 533% average return, on top of a booking, staffing and follow up system that could answer every inquiry it brought in. That order is the whole method: a free 30 minute consultation tells us whether you are ready for this layer or need the one underneath it first.