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Systems for businesses that run on bookingsLicense · 04107704
Phase 03 · The advertising add-on

Acquisition, once your business can respond.

Google Ads management, conversion landing pages and measurement form the final layer of the system, never the first. The fee scales with your budget, not ahead of it, and the media budget goes to Google untouched.

Advertising starts after the diagnostic and implementation, or on its own for businesses that already answer every inquiry consistently. If follow-up is the leak, we will say so and point you at the diagnostic instead.

Plans

Three plans. One fee model.

You pay the greater of your plan's floor or 20% of monthly ad spend. 90-day initial term while campaigns find their footing, then monthly rolling terms.

Capture

Starter

Reach the people already searching for what you offer.

$500/mo floor
or 20% of ad spend, whichever is greater
  • Google Ads management (Search + local)
  • Keyword research, campaign build & ad copy
  • Conversion + call tracking setup
  • Weekly bid & budget optimization
  • Monthly performance report

A dedicated landing page is available as an add-on from $1,799.

Discuss Starter on a fit call
Recommended
Capture + Convert

Growth

Ads plus a landing page built to turn interest into booked business.

$900/mo floor
or 20% of ad spend, whichever is greater
  • Everything in Starter
  • Custom conversion landing page: setup waived (normally $1,799)
  • Ongoing page tweaks & conversion optimization
  • Priority email support

Setup remains waived for as long as we manage your advertising.

Discuss Growth on a fit call
Capture + Convert + Recover

Scale

Capture, convert, and recover, including the inquiries that went quiet.

$1,500/mo floor
or 20% of ad spend, whichever is greater
  • Everything in Growth
  • Email winback automation: included free when it launches
  • Performance Max & management across campaigns
  • Bi-weekly strategy check-ins

Email winback is in development. Scale clients receive it at launch.

Discuss Scale on a fit call
Estimate your monthly fee
$1K min$20K

Your ad budget goes 100% to Google. Our fee is the only thing we bill. You always pay the greater of your plan's floor or 20% of spend.

Growth plan fee vs ad spend$900/mo
Starter
$500
plan floor
Growth
$900
plan floor
Scale
$1,500
plan floor
No markup on ad spend. You pay Google directly; we never touch it.
$1,000/mo minimum ad spend to start.
90-day initial term, long enough for the data to mean something, then monthly rolling terms.
Landing page setup waived on Growth & Scale.

Why ads come last

Ads pay when the process behind them can convert.

We managed three years of Google Ads for a tour and rental operator with several locations at a 533% average return, on top of a booking, staffing and follow-up system that could answer every inquiry it brought in. That order is the whole method: a 20-minute fit call tells us whether you are ready for this layer or need the one underneath it first.